Room 14 (level 2)

The future is blurry, crowded, meaning that creating uniquely valuable experiences and services is also getting more and more complicated. So many things to consider, to many variables to control. Simply too much of everything around us. So how do we differentiate our companies, services and products from all the "others"? 

If experience is the New Product, then we need to understand how we can improve it in order to ensure that our customers enjoy the best experience possible with our company, our services and/or our products! 

This workshop is meant to introduce participants to the process of designing their customer experiences, using a co-creation process. We'll discuss customer research, cross-channel experiences and core business models.