Gianandrea Giacoma is a UX Strategist and Social Business Consultant. He applied Psychology to Interaction Design (PSIxD) and User Experience to find better ways to motivate users with intrinsic and social incentives.
In Enterprise 2.0 projects, he integrates PSIxD with Organizational Psychology to combine the double effect of a good social persuasive design with change management.
The engagement in academic research and consulting allows him to work in different and innovative fields such as:
- User Experience Design between physical and digital, service and product
- Persuasive Design and Behavior Change
- Design of collaborative and participative behaviors in social networks
- Analysis and Design of social network, community and corporate intranet
- Knowledge Management and Enterprise 2.0/Social Business
The word “ibridazioni” means “hybridization” and is an expression of the quality achieved by the high transdisciplinariety that characterizes the current state of the complexity challenge.
Five years ago he wrote the first draft of his vision and today is the Manifesto Ibridi.
